Therefore, you design a process based upon abandoned cart best practices with some emails and perhaps a sprinkle of SMS. After 8 months, you’ve received an abandoned cart email automation that’s earning 27.67 percent of the revenue generated by email.
The best part? The messages do not even makeup contain one percent of your marketing efforts. Only 0.54 percent. Here’s how to achieve that.
7 abandoned cart email best practices
In the first quarter of 2022, around 40 percent of those clickers on abandoned cart links finished their purchase. This boosts 483% in conversions over marketing campaigns that promote sales. This is enough to make abandoned cart one of the top-performing automated email systems.
1. Offer them a reward
Your customers will love your promotions and discounts more than anything else. This way, you can convince your customers to purchase by offering free shipping or discounts. This way, your email becomes a mix of abandoned carts and marketing messages.
There’s a downside to this. Offering discounts on abandoned products decreases the value of the products. Additionally, people begin to anticipate discounts also. Yet, the rate of conversion generated by promotions far outweighs the issues.
If you’re offering discounts, only give single-use or limited-time discount coupons to ensure that they’re not re-used.
2. Make up catchy subject line ideas
47 percent of people read emails by reading the subject line. Therefore it is essential to make sure that the content of your email is compelling and draws emotions. Similar to a pick-up line.
Attract attention without using overly blatant words or sounding insistent.
Make sure to keep it short and short and sweet. It’s suggested to include a question, mention discounts, use humor, or incite urgency. Additionally, the subject line could be in line with your brand.
3. Send them a string of emails
If you wish to get your customers to act to your advantage, you must send them more than one abandoned cart message. The best practice is to send three emails for each abandoned cart.
The first email is to be sent between 2 and three hours following the time when the shopping cart was removed.
In this instance, the buyer may have become distracted or forgotten about the item. Therefore, the primary abandoned cart message ought to be an important reminder. It is possible to send your subsequent email in the 24 hours following the abandonment. The email should create urgency for the recipients.
To do this, it is possible to add countdown timers or messages in your email to encourage impulse buying. We hope the first two emails will complete the task; However, if they do not, then it’s time to send the 3rd email.
The third email could be a deal-closer and may offer incentives, such as discounts or free shipping. It is best to send this message in the initial week after the cart was abandoned.
4. Showcase the item that was abandoned
Your recipients can comprehend visual language more than words. So, include pictures of the item that was abandoned inside these messages. Additionally, there is a good chance that your customers have been distracted and browsed other products online. Therefore, a picture of the abandoned item can remind them of it.
There are some things to be aware of when attaching pictures to email messages. Make sure you upload only high-quality photos of the item you’ve abandoned. In the end, you’re trying to create an impression with this.
The second thing to do is keep the dimensions of your images small, as larger images could cause loading issues. Also, after you’ve added an image from the abandoned product, ensure that you endorse it in the most effective way you can.
Inform your readers about how this particular item will enrich their lives and why they should take advantage of it immediately.
5. Support customers
The technical aspect is among the reasons that are often overlooked in abandoning carts. However, you shouldn’t avoid it because it is a fact that 17 percent of shoppers quit shopping carts due to long or difficult checkout procedures.
To address this concern, it is essential to give your customers prompt support for their needs. It is important to allow them to contact you by telephone, email, or live chat. This will let them have questions or inquiries about your checkout procedure.
If the object being discarded is worth a lot of money, like high-end jewelry or dress, if you want to make it easier for your customers to come to your location, provide the address.
However, when the product is of little value, it is possible to ask your customers to contact your support team via Live chat, emails, messages, and more. This improves sales and allows you to find technical issues with your site and pinpoint the factors affecting your user’s experience.
6. Include suggested products
Don’t miss the chance to showcase or promote your product. This is a great occasion for cross-sells or upsells of your products, in addition to the item that has been abandoned. If you decide to do this, make sure to personalize it too.
If, for instance, your client left an athletic shoe in their cart that was abandoned and you want to suggest similar products with the caption “You may also like.”
7. Include a prominent CTA button
Call-to-Action (CTA) buttons in emails are the main gateways to conversion. This alone should suffice to highlight their significance. Make your CTAs as visible as you can. They can be designed with appealing colors or hues that contrast the colors of your background.
Also, make sure to put CTAs at the top of your email to immediately grab the reader’s attention. Include more than one CTA per email, as it improves the likelihood of conversion.
Sending emails with just a single CTA button can increase the number of clicks by 371 percent; therefore, you should decorate them and put them in the right place. Be sure to label them properly to clearly state the actions they’re going to carry out.