Email and Instagram are two of the best marketing channels that exist right now. When used in conjunction, they can help businesses of all sizes to grow massively. In this article we will look at how combining Instagram and email can supercharge your marketing efforts.
The Power of Email Marketing
Email is far from dead. Despite the fact that there are more than few billion daily email users worldwide, it continues to be one of the most effective digital marketing channels. Here are some key benefits of email marketing:
High ROI
Email marketing has an average return of 42 for every 1 spent. It’s a 4,200% ROI, the highest of any marketing channel. Even better returns can be had from optimized email campaigns.
Targeted Reach
Email lets you segment your lists and send messages that are hyper-personal to your customers based on their preferences, demographics, behaviors and so on.
Drives Conversions
Email converts at nearly 20% higher rates than social media. Abandoned cart emails alone recover 25% of lost sales. Overall, email delivers the highest conversion rates of any channel.
Brand Building
As we communicate, we strengthen brand familiarity and loyalty. It lets you show products, share updates, and develop relationships further.
Email is clearly a vital way to acquire, engage and retain customers. However, combining it with Instagram promotion really ups the ante. Combining the immediate personalization of email with the visual and engagement power of Instagram, businesses now have the opportunity to seclude an inventive marketing strategy that expands both the visibility of a brand and the rates of conversion.
Harnessing the Power of Instagram
As the second largest social network after Facebook, Instagram offers immense marketing potential with over 2 billion monthly active users. Here’s what makes Instagram such a prized channel:
Visual Nature. Visual communication is the basis of the Instagram. Our brains can digest eye-catching photos and videos much faster than they can text.
Engaged Users. There are active and engaged Instagram users. Explore features and hashtags help reach new audiences and discover content on more than followers.
Ad Options. Business, large or small, can scale their campaigns and amplify organic content with sophisticated advertising options. In addition, Instagram ads are fully integrated with Facebook for increased targeting.
Shoppable Features. Instagram Shopping and the ability to make shoppable posts also means you can tag products and drive impulse sales. You can also set up digital storefronts for free to sell goods directly.
Ideal for Influencers. Instagram is a fantastic place to use influencer marketing. Brand collaborations with influencers are strategic in nature but all about being relevant to their audience.
As you can see, Instagram offers several standout benefits for marketers. But the real magic happens when you integrate it with email.
Combining Email and Instagram for Marketing Success
Email and Instagram complement each other perfectly. Together, they facilitate a complete marketing strategy to attract, engage, convert and delight customers. Here are some powerful ways to integrate these two channels:
Drive Instagram Traffic with Email. Use email broadcasts to highlight Instagram content and drive viewers to your Instagram profile. Add Instagram follow links, showcase user-generated photos and embed Instagram posts within emails.
Promote Email Sign-Ups on Instagram. In Instagram bios and posts, invite users to join your email list. Use links in profiles, link stickers in Stories and link-in-bio services like Linktree. Offer an incentive for signing up.
Run Retargeting Ads Across Channels. Remarket to email and Instagram visitors who didn’t convert with ads following them across both platforms. This amplifies touchpoints for higher conversion rates.
Share User-Generated Content via Email. With consent, repurpose the best Instagram content within your email campaigns. Showcase user photos and testimonials to build trust and engagement.
Schedule Cross-Channel Campaigns. Plan integrated email and Instagram campaigns to launch new products, run contests, promote events and more. Schedule campaigns and posts to complement each other.
Integrate Email Capture with Instagram Ads. Integrating lead generation forms with ads allows you to capture more email subscribers right from Instagram, allowing you to grow lists and retarget later.
Email and Instagram Integration in Action
Some brands have become adept at integrating email and Instagram into seamless customer experiences. Their creative strategies inspire marketers in any niche.
@Tentsile
This outdoor gear brand promotes limited-time sales events simultaneously via email and Instagram ads, which drive traffic to a linked landing page. Email does the heavy lifting, while Instagram provides a branding boost.
@Away
The trendy travel brand links Instagram posts to powerful email nurturing campaigns that provide travel tips. A consistent visual ID across both channels also immerses followers.
@Packlane
This custom packaging company offers an email signup popup to Instagram visitors. In exchange for an email address, new subscribers receive 10% off their first purchase.
@Chatbooks
Photo printing service Chatbooks drives email signups by promoting a free Instagram photo book offer on their Instagram profile. The irresistible deal converts Instagram visitors into email subscribers.
As you can see, smart integration of Instagram and email can significantly move the needle for brands. You can adapt similar strategies for your own marketing needs.
Best Practices for Integration
To maximize results from combining Instagram and email, keep these best practices in mind:
Maintain Visual Consistency. In order to keep the brand consistent across Instagram and email campaigns, use the same logos, color scheme and overall visual style.
Personalize Messaging. Email segmentation is used to send targeted emails based on the desires of each segment or email group.
Provide Value, Not Just Promotions. That means balancing self-promotion across the channels with truly valuable and relevant content that educates and entertains.
Make Email Signup Easy. Instagram users can subscribe directly by filling out linked forms or screenshotting a unique QR code.
Automate Cross-Channel Posting. With social media management tools such as Hootsuite, you can automatically pull email content to Instagram and vice versa.
Analyze Performance. Look at how some of your Instagram posts and email content perform versus others. Double down on what works.
Following these tips will help you creatively bridge the Instagram-email divide and increase engagement, conversions and ROI.
Conclusion
By integrating Instagram and email marketing, businesses get an unmatched chance to grow and engage. Both platforms offer unique strengths: While email has high ROI, targeted reach and amazing conversion rates, Instagram does it with visual storytelling and user engagement.
A wise strategy is to combine them strategically, as they will help improve brand presence, amplify conversions, and provide a worry-free customer experience across channels. The secret is to maintain visual consistency, personalize messages, and employ cross-channel strategies for deeper customer connections and better marketing results.